We are a sports and technology company based in New York City. Our team is made up of former Wall Streeters, and former and current Olympians and World Champions. We’ve come together unified in our love for sports and our desire to help others.

Bill Shelton
Co-ceO & co-founder

“There are many people who are financially successful. There are also many people who do good in the world. I’m trying to do both at the same time.”
EOS combines Bill’s passion for sports and his expertise in business. An engaging leader, his sense for directing team members’ talents is essential. He is a practical and inspiring mentor to many.

Prior to EOS, Bill worked for 15 years on Wall Street at JP Morgan, Goldman Sachs, and Deutsche Bank in investment banking (equity derivative sales). In his life before Wall Street, Bill was an entrepreneur and best known as the founder of Bingwa Software Company. Bingwa’s most successful product was the Mathematical Heritage Series, used in 60 school systems throughout the country. While at Bingwa, Bill was recognized as one of “America’s Top 50 Blacks in Technology” and a finalist for Black Enterprise’s Inaugural Business Innovator of the Year Award. His expertise in multiple industries and genuine leadership have earned him seats on the Boards of USA Track and Field, the Greater New York City Affiliate of Susan G. Komen for the Cure, and the Andrew Young Center for Global Leadership at Morehouse College.

A letterman and scholarship recipient in Track and Field at Texas A&M University, Bill graduated with a B.S. in Petroleum Engineering. He went on to earn an MBA and the C. Stewart Sheppard Distinguished Service Award from the University of Virginia’s Darden School of Business. He is a former M50 Masters American record holder in the 4x400m Relay and won the Penn Relays and the Millrose Games in the same event. 

The most important thing in Bill’s life is helping others. The most illustrative example is him being a co-founder and current Board President of the Legislative Drafting Institute for Child Protection, established for the need to safeguard youth sports participants from sex predators.

 A long-time New York City resident, Bill resides in Harlem.

Minji ro
‍‍Co-ceo & co-founder

“I’ve loved women’s sports for forever so starting EOS/Parity and having an impact on professional female athletes' pay is a passion and dream job for me.”
Minji’s consistent ability to see the big picture and lay out steps for any team to achieve the end goal is essential to EOS’s success. She leads with tireless work ethic, clear and direct communication, and thoughtful decision making. EOS and Parity combine Minji’s love of sports and business acumen with a passion for women and the LGBTQ community.

Before co-founding EOS, she worked for 12 years at Deutsche Bank, Goldman Sachs, and Bank of America Merrill Lynch within investment banking and equity derivatives. While in finance, she served as co-chair for Goldman’s Pride month, managed the Women’s Video Conference Series (which was later brought over to Deutsche Bank), and also ran an innovative LGBTQ recruiting contest in which 70 teams of undergraduate students participated. Minji was recognized as being among the top 5% of performers in the Vice President population at Deutsche.

In the course of receiving a B.A. in Mathematical Methods in the Social Sciences and Economics at Northwestern University, Minji authored a senior thesis entitled, “NBA vs WNBA: The Pay Disparity in Professional Basketball.” She was also the first paid intern at the WNBA’s Chicago Sky and received an offer to be their Manager of Finance and Operations. Minji recently launched the Associate Board for Athlete Ally, whose mission is to end homophobia and transphobia in sport.

Minji lives in New York City with her wife, Phillippa and schnauzer, Harry. While Minji enjoys playing basketball and is the former Commissioner for the NYC Gay Basketball League, Phillippa is a competitive marathon runner and IRONMAN 70.3 triathlete.

Alana casner
VP of Athlete Content & Strategy

“Sports are my whole life: I’ve played, worked in, and been part of them for more than 30 years. I will do everything I can to promote the necessity of equal opportunities, pay, and visibility for women in this space.”
Alana’s ability to communicate in clear detail about her original ideas allows her to execute impactful projects consistently. She expresses her strong and inclusive opinions in a relatable, motivating way. Fifteen years of content creation experience and passion for sport mean she is the perfect fit to tell EOS and Parity stories through brand lenses, and vice versa.

Alana came to EOS from The Players’ Tribune, where her journey in content creation and strategy led to Director of Creative Strategy, a role in which she focused on cornerstone activism initiatives like women in sport, LGBTQIA+, and more. She worked with many high-profile brands, and takes pride in the ideation, development, and execution of partnership content creation. Alana worked in creative strategy and content development roles with Adorama, Abel Cine Tech, and the NBA/WNBA.

The starting point guard while attending Pomona College, this multi-sport athlete also competed in Track and Field. She earned dual B.S. degrees in Environmental Studies and Media Studies, and worked as a Student Athletic Trainer during her time on campus. Her interest in Track and Field extended to a volunteer position as a coach for Special Olympics Southern California.

Alana and her wife, Erica, live in New York City with their son, Leo. He is often the subject of Alana’s photography, which captures the extraordinary in everyday life. She takes Leo to swim lessons on Sundays, and is on the hunt for the best chocolate chip cookie in the world. She is a giant Serena Williams fan.

Liza Smith-Vedder
Vice President of Sales

“I believe that sports are part of the final frontier for feminism. The inequities are staggering, but good news is that there are endless opportunities available to leverage women’s sports to elevate your brand: The sponsorship pay gap is egregious but I decided a long time ago that you can either get mad, or you can get busy.”
Liza’s relentless drive to be her best permeates her every interaction and elevates all spaces she occupies. With unmatched energy, she applies her expertise in sales and marketing to problems she sees in business in a way that brings everyone along. Her plethora of high-level professional experiences combined with a love of women’s hockey have brought her to Parity in a specific role that is the first of its kind, but she won’t let it be the last.

Multiple careers in real estate with focuses on historic preservation and underserved communities before, during, and after the market’s early 2000s crisis taught Liza how to build and motivate effective teams in scarce times and niche situations. A transition to sales and marketing meant she applied those skills to media, and over-delivered on revenue goals in every position she has occupied in the decade since. A happenstance experience easily selling advertising space in the 2012 Women’s Hockey World Championship program exposed Liza’s true purpose: She saw enormous opportunity where everyone assumed there was none. This initial experience with women’s hockey would grow into rabid fandom a few short years later.

Liza grew up in the Adirondacks of upstate New York, attending hockey games with friends’ families, and earned a BA in Communication and Media Studies and an MS in Historic Preservation from Purchase College, and University of Vermont, respectively. Her athletic career consists of recreational participation in outdoor sports, and she’s been an avid lifelong cyclist. In 2020 she discovered gravel cycling, which appeals to her love of traditional hardtail riding.  Upon meeting her wife, Josee, Liza’s obsession with women’s hockey skyrocketed. They attended Montreal Les Canadiennes games until the Canadian Women’s Hockey League collapsed in 2019: The events of the CWHL’s demise and Liza’s prior witness to the sport’s dedicated community triggered action. Her identity as a devoted fan, experience in business and media sales, ability to broker partnerships, and commitment to women and pay equity mean she forced her way into spaces where she could make a difference for women athletes-most notably in volunteer roles with Women’s Hockey Life and the Professional Women’s Hockey Players Association. She never wanted to play hockey, but sees the role that she as a superfan and professional can play in the sports universe. The scalability of the Parity business model fits perfectly with Liza’s shared goal of elevating all women athletes.

Liza and Josee live in Montreal with their Australian Labradoodle, Benson. During a long recovery from a surgery in her thirties, Liza bought a piano and learned to play: She wanted lessons as a child, but never got them. She’s a bad guitar player, a pretty great knitter, a recreational but very competitive curler, and hugged Hilary Knight once.

shannon rowbury
‍‍director of external sales

I’ve been one of the top professional athletes in the world for the last 14 years and learned many lessons on how to win on the global stage. I leverage these experiences to be just as successful in the corporate world with my EOS teammates.”
Shannon’s profound understanding of sport, leadership, and innovative thinking make her uniquely qualified to optimize the EOS experience for professional athletes. She applies her breadth of experience in working with brands to attract them to the movement. Her extensive preparation for all she does, prioritization of celebrating teammates’ successes, and positive attitude elevate the EOS workspace.

One of the most accomplished U.S. track athletes of all time, Shannon’s longevity in her sport is inspiring. Her honors include 3x Olympian (she placed 4th in the 2016 Olympic Games), 2x World Bronze medalist, American record holder at three distances (1500m, 2 miles, 5000m), and ranked top 10 in the world for a decade. Shannon is the co-founder of Imagining More, a non-profit organization that promotes arts and athletics amongst young women. Most recently she was selected by the U.S. Department of State to serve as a Sport Envoy to Morocco on the topic of “Women’s Empowerment Through Sport.”

A Duke University alum, Shannon graduated magna cum laude with a B.A. in English, Theater, and Film Studies, and went on to receive her master’s in the Humanities, with an emphasis on Film Studies and Women’s Studies. Through the Athlete Career and Education program run by the U.S. Olympic and Paralympic Committee, Shannon earned a General Management Certificate at Dartmouth’s Tuck School of Business Next Step program.

Shannon lives with her husband Pablo and their daughter Sienna in her hometown of San Francisco. Always a champion for her fellow professional female athletes, she has been vocal about the power of moms in sport since giving birth to Sienna in 2018 and returning to internationally-competitive form. Shannon aims for a fourth straight Olympic Team in Tokyo 2021.

Cheryl Lala
director of Career Coaching and Training

“I have been in the sports industry as an athlete, trainer, and college coach for most of my career. Being a career coach allows me the opportunity to leverage these experiences to help professional athletes.”
A firm believer in equality, feminism, and underserved youth, Cheryl is a coach and mentor at heart. She joined EOS to help other athletes transition from elite competition to the workforce in a meaningful and authentic manner, and has a true passion for athlete activism and utilizing sports as a vehicle for social change. Cheryl listens and offers feedback compassionately in the career coaching and mentorship process, thinks constructively about the individual needs of athletes in transition, and follows up in an encouraging manner.

An expert facilitator of diversity and inclusion programs, Cheryl has a wealth of experience working in non-profit and social enterprise ventures. She is a thought leader in diversity and inclusion, and has put those skills to use through work in outreach and programs with Athlete Ally, and in COMPETE Youth, the non-profit she founded which mentors K-12 student-athletes in underserved communities. Cheryl was a men’s and women’s collegiate golf coach for years after her own graduation, and is currently a LPGA Class A Golf Instructor.

Cheryl excelled at golf as a youngster, earning a scholarship to UC Berkeley where she played for the Golden Bears. After graduating with a bachelor’s degree in American Studies, she golfed professionally on mini-tours. Upon retirement from sport, she earned a graduate certificate in exercise and sports psychology from John F. Kennedy University, which she used to help competitive athletes gain an edge in mental skills training. Cheryl then earned an M.S. in Sports Management from Columbia University and was selected as their 2015 Innovation Scholar in Sports Management.

Cheryl grew up in Northern California as a first-generation Indo-Fijian American. She continues to reside in the Golden State with her wife and two daughters, and their dogs Oreo and Cookie.

Lauren Gibbs
director of external sales

“I enjoy spending my time doing things that have the ability to change the world, to empower the people around me while continually looking for my next great challenge. Success is fun, but it is more fun with friends.”
Lauren joined EOS because she was tired of seeing accomplished professional female athletes undervalued and overlooked. Her passion is in helping every athlete uncover, nurture, and execute their unique superpower. Lauren’s gregarious participation in the sports landscape allows her to connect genuinely with athletes and highlight brand features that speak to their needs. Honest, energetic, intuitive, and thoughtful, she is a valuable teammate.

Olympic Silver medalist and World Champion in the sport of bobsled, Lauren is an accomplished public speaker who tells her compelling story about pivoting later in life at various corporate events. A successful career in corporate sales management preceded her Olympic journey. Her work in corporate sales before becoming an Olympian lends her a unique perspective in helping athletes grow professionally.

Lauren was the team captain of the volleyball team for Brown University, earning second team and academic All-Ivy honors in her time on the court. After earning a B.A. in Public and Private Sector Organizations, Business, and Entrepreneurship, she moved on to Pepperdine University, where she earned an Executive MBA from The George L. Graziadio School of Business and Management.

Lauren was born and raised in Los Angeles, California, where her first two athletic loves were soccer and figure skating. She dabbles in real estate development, and is an unapologetic human rights advocate.

Kara Winger
director of Athlete Services

“Sports have shaped my life and shown me the power of women. I am incredibly grateful for my global female friendship network, and the opportunity to give back to that is a dream.”
Kara’s role at EOS allows her to employ her wide range of skills, including attention to detail, ability to figure things out on the fly, an authentic voice and professional writing style, and creativity when new projects present themselves. She is adaptable, poised, and passionate about the global athlete community.

A 3x Olympic javelin thrower, Kara trains full-time and engages in related opportunities like public speaking, event appearances, brand ambassadorship, and resource development for fellow injury-prone athletes like her. The American record holder in her event, Kara is an 8x U.S. Champion, ranked top ten in the world three times in her career, and finished higher than any American woman in her event’s history at the 2019 World Championships in Doha, Qatar (fifth). On the periphery of her ongoing athletic career, she has dabbled in coaching, interior design, and data logging for the U.S. Olympic and Paralympic Committee (USOPC). 

Kara earned a B.S. in Nutrition, Fitness, and Health, and an Art and Design minor from Purdue University. She received an MBA with an Accounting concentration on full scholarship from the USOPC through DeVry University’s Keller Graduate School of Management. Inducted into the Purdue Athletic Hall of Fame in May 2018, she also served USA Track and Field in leadership roles within the Athletes Advisory Committee, most recently as Secretary and USOPC Representative, and sat on the USATF Board of Directors. 

Happily a homebody with husband Russ and yellow labrador Maddie, she enjoys living in Russ’s hometown of sunny Colorado Springs after growing up mainly in the Pacific Northwest. Kara is passionate about preserving wild spaces and protecting United States public lands. She is well-positioned to make a fourth straight Olympic Team in Tokyo 2021.

Karlie Samuelson
Athlete Engagement Manager

“I’ve played basketball for as long as I can remember with both of my sisters. I’m very passionate about women’s sports and am grateful to have the opportunity to work with Parity to continue to create equal opportunities and pay for women in sport.”
The practicality, straightforward nature, and enjoyableness of Karlie mean she is a great teammate and the perfect first touchpoint for Parity athletes. A self-starter on any size project, she uses personal experience as an elite athlete and natural cooperation with others to inform her processes and produce impactful end results. Karlie continually lifts others up with her authentic voice, and puts her strong work ethic where her values are by effecting change in sport.

A promising high school career in Huntington Beach, California steered Karlie to the Stanford Cardinal to play alongside older sister Bonnie. She was a team captain for two years,  reached the Final Four in 2013 and 2017, and led the country in three-point accuracy (49%) during her senior NCAA season. Karlie played professionally overseas for Italy, Belgium, and Spain, and in 2021 helped CB Avenida to a Spanish League Championship and Euroleague Sub-Championship with younger sister Katie Lou on the same roster. She is a member of Great Britain’s National Basketball team. Her WNBA career includes stints with the Dallas Wings, Los Angeles Sparks, and Seattle Storm, again with sister Katie Lou.
Interests piqued by Bonnie’s human biology focus at Stanford, Karlie earned a B.S. in Human Performance during her time in Palo Alto, and went on to achieve an M.S. from Concordia University-Irvine in Coaching and Exercise Science. She put that degree to work as an assistant coach with the Vanguard Lions from 2017 to 2019.

Dad Jon and Mom Karen met while playing professional basketball and netball (respectively) in England, where Karen has citizenship. They cheered equally for Stanford (Karlie) and UConn (Katie Lou) while their daughters were in college, maybe because they never got to play against each other. When Karlie is home, she spends time with Lucy, Molly, and Malibu, her three dogs. Malibu sometimes makes the trip overseas for the European season.

Sarah Coopersmith
business analyst

“I always loved playing sports, but didn’t always have access. Working in a team of self-starters speaks to my upbringing and belief that all people should have equal opportunity-financial and otherwise-to participating in sports.”
Sarah is skilled in data analysis, design, and technology implementation. Attention to detail, workflow streamlining, and strong instincts enable her to spearhead big projects that benefit athletes and EOS alike. A supportive and thorough teammate, Sarah has a hand in the execution of every project in the company. 

Prior to working with EOS, Sarah was first an intern and then a development associate at the Guggenheim Museum, where she managed patron relationships, engaged with influential members, and bolstered corporate partnerships using research and technology in intentional ways. She most recently served as a data analyst for a comprehensive City University of New York study on student internships and job opportunities, and translated the results to a Career Services Mentoring System for the school. Sarah was formerly a marketing analyst for the Wealth Advisory Group.

At Brooklyn College (Macaulay Honors College at CUNY), Sarah joined the Swimming and Diving team on a whim after a lifetime of enjoying sports. She earned a B.S. in Financial Mathematics and the Doris Lipson Sassower Award. In the course of also achieving a B.A. in Art History, she enjoyed two different study abroad programs-one in China via Brooklyn College and the other at John Cabot University in Rome. 

A native New Yorker, Sarah now takes tennis lessons with her mom, enjoys running, bikes to the beach, and tries to hike as often as possible. When the weather gets colder, she is often found perusing museums and playing board games with her friends and family.

Lindsey McKone
Business Analyst

“Sports have allowed me the opportunity to meet, play and learn from incredible women. I am honored to help give these athletes and more the credibility and equality they deserve and earn.”
Texas native Lindsey likes to dive into new projects fully. Her desire to understand and master every facet of her responsibilities serves her well in her role as EOS Business Analyst: This attention to detail and eagerness to be effective in multiple ways contributes to company growth. Her flexibility and recognition that the sum of individual strengths make great teams, and enthusiasm for learning, women’s sports, and equal pay make her a natural fit for Parity.

Internships throughout college helped Lindsey apply her education to practical situations in a variety of industries. Marketing and media internships at Group M in New York City and Nielson in Chicago sharpened her communications skills-both internal and client-facing-and exposed her interest in marketing and related data reporting. Her work during 2020 with William Price Distilling Company and True Anomaly Brewing Co. helped her build on existing skills in new situations, and increase her effectiveness in analysis of and recommendations for areas of growth in marketing and customer relationship management. She learned from leaders in that COVID season to pivot and succeed in new ways.

A multi-sport advocate, Lindsey’s decorated high school Lacrosse career led her to Northwestern University, where she was team captain from 2019-2021, received multiple All-Conference, All-America, and NCAA Final Four All-Tournament awards, and made several appearances on the Tewaaraton award watch list. She was the 2021 Northwestern Willie Award winner, an annual honor for a student-athlete who not only excels athletically and academically, but is committed to supporting and bettering the entire student body. Upon graduation with her BA in Communications Studies, Spanish and Business Institutions Minor, and Masters in Data Science, Lindsey was drafted into the Athletes Unlimited professional Lacrosse league, and practiced in the 30-member Team USA Lacrosse player pool.

Born in Boston and raised in Houston, visiting her Mom’s family in NYC throughout childhood repeatedly reinforced Lindsey’s love of the city, so she took up residence as soon as she could. Obsessed with all sports, she stays true to her roots and remains a huge Patriots fan, and loves beach reads on the actual beach.

Jacob Mishkin
Sales Development Representative

“As a former collegiate coach and student-athlete, I learned that with genuine individuals working alongside one another, Together Everyone Achieves More. At Parity, I look forward to using this experience to assist women professional athletes achieve equal pay and equal opportunities in the professional sports space.”
Jacob’s experience as an NCAA tennis coach and sales professional collide in his role at Parity. Recent experience in the collegiate system in all divisions coupled with developments in name, image, and likeness rights for student-athletes informed his move to this position: He understands the opportunity that exists for women in sport, has an eye for ideal companies to partner with, and keeps the end goal of gender pay parity firmly in mind.

Coaching men’s and women’s tennis at the University of Kansas, Fairleigh Dickinson University, and most recently Ottawa University, Jacob was known as a skilled recruiter, played roles in the marketing of programs he was part of through social media and film collection and editing efforts, and was named the 2021 Kansas Collegiate Athletics Conference Women’s Coach of the Year in a season that saw him coach two NAIA All-American honorable mention athletes. A role as area sales representative for Imagine Learning in New York City saw him excel in applying the work ethic and planning that coaching and recruiting requires to a new industry.

Jacob achieved a Bachelor of Arts in Journalism and Mass Communication from St. Bonaventure University while also playing Division I tennis, and earned numerous academic awards in his time in upstate New York. He served on the Atlantic 10 Student Athletic Advisory Committee, and credits tennis for teaching him the never-quit attitude that he looks for in his athletes: Even if you’re down by a lot, the ability to take small steps toward big goals means that you can always come back. Jacob enjoyed the one-on-one aspect of tennis competition and coaching and the opportunity to learn to build quality professional relationships within the sport.

Born and raised on Long Island, Jacob lives in Lawrence, Kansas with his fiance, Sarah, and cats Roger and Pipa.

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