We are a sports and technology company based in New York City. Our team is made up of former Wall Streeters, and former and current Olympians and World Champions. We’ve come together unified in our love for sports and our desire to help others.

Bill Shelton
Co-ceO & co-founder

“There are many people who are financially successful. There are also many people who do good in the world. I’m trying to do both at the same time.”
EOS combines Bill’s passion for sports and his expertise in business. An engaging leader, his sense for directing team members’ talents is essential. He is a practical and inspiring mentor to many.

Prior to EOS, Bill worked for 15 years on Wall Street at JP Morgan, Goldman Sachs, and Deutsche Bank in investment banking (equity derivative sales). In his life before Wall Street, Bill was an entrepreneur and best known as the founder of Bingwa Software Company. Bingwa’s most successful product was the Mathematical Heritage Series, used in 60 school systems throughout the country. While at Bingwa, Bill was recognized as one of “America’s Top 50 Blacks in Technology” and a finalist for Black Enterprise’s Inaugural Business Innovator of the Year Award. His expertise in multiple industries and genuine leadership have earned him seats on the Boards of USA Track and Field, the Greater New York City Affiliate of Susan G. Komen for the Cure, and the Andrew Young Center for Global Leadership at Morehouse College.

A letterman and scholarship recipient in Track and Field at Texas A&M University, Bill graduated with a B.S. in Petroleum Engineering. He went on to earn an MBA and the C. Stewart Sheppard Distinguished Service Award from the University of Virginia’s Darden School of Business. He is a former M50 Masters American record holder in the 4x400m Relay and won the Penn Relays and the Millrose Games in the same event. 

The most important thing in Bill’s life is helping others. The most illustrative example is him being a co-founder and current Board President of the Legislative Drafting Institute for Child Protection, established for the need to safeguard youth sports participants from sex predators.

 A long-time New York City resident, Bill resides in Harlem.

Minji ro
‍‍Co-ceo & co-founder

“I’ve loved women’s sports for forever so starting EOS/Parity and having an impact on professional female athletes' pay is a passion and dream job for me.”
Minji’s consistent ability to see the big picture and lay out steps for any team to achieve the end goal is essential to EOS’s success. She leads with tireless work ethic, clear and direct communication, and thoughtful decision making. EOS and Parity combine Minji’s love of sports and business acumen with a passion for women and the LGBTQ community.

Before co-founding EOS, she worked for 12 years at Deutsche Bank, Goldman Sachs, and Bank of America Merrill Lynch within investment banking and equity derivatives. While in finance, she served as co-chair for Goldman’s Pride month, managed the Women’s Video Conference Series (which was later brought over to Deutsche Bank), and also ran an innovative LGBTQ recruiting contest in which 70 teams of undergraduate students participated. Minji was recognized as being among the top 5% of performers in the Vice President population at Deutsche.

In the course of receiving a B.A. in Mathematical Methods in the Social Sciences and Economics at Northwestern University, Minji authored a senior thesis entitled, “NBA vs WNBA: The Pay Disparity in Professional Basketball.” She was also the first paid intern at the WNBA’s Chicago Sky and received an offer to be their Manager of Finance and Operations. Minji recently launched the Associate Board for Athlete Ally, whose mission is to end homophobia and transphobia in sport.

Minji lives in New York City with her wife, Phillippa and schnauzer, Harry. While Minji enjoys playing basketball and is the former Commissioner for the NYC Gay Basketball League, Phillippa is a competitive marathon runner and IRONMAN 70.3 triathlete.

Alana casner
VP of Athlete Content & Strategy

“Sports are my whole life: I’ve played, worked in, and been part of them for more than 30 years. I will do everything I can to promote the necessity of equal opportunities, pay, and visibility for women in this space.”
Alana’s ability to communicate in clear detail about her original ideas allows her to execute impactful projects consistently. She expresses her strong and inclusive opinions in a relatable, motivating way. Fifteen years of content creation experience and passion for sport mean she is the perfect fit to tell EOS and Parity stories through brand lenses, and vice versa.

Alana came to EOS from The Players’ Tribune, where her journey in content creation and strategy led to Director of Creative Strategy, a role in which she focused on cornerstone activism initiatives like women in sport, LGBTQIA+, and more. She worked with many high-profile brands, and takes pride in the ideation, development, and execution of partnership content creation. Alana worked in creative strategy and content development roles with Adorama, Abel Cine Tech, and the NBA/WNBA.

The starting point guard while attending Pomona College, this multi-sport athlete also competed in Track and Field. She earned dual B.S. degrees in Environmental Studies and Media Studies, and worked as a Student Athletic Trainer during her time on campus. Her interest in Track and Field extended to a volunteer position as a coach for Special Olympics Southern California.

Alana and her wife, Erica, live in New York City with their son, Leo. He is often the subject of Alana’s photography, which captures the extraordinary in everyday life. She takes Leo to swim lessons on Sundays, and is on the hunt for the best chocolate chip cookie in the world. She is a giant Serena Williams fan.

shannon rowbury
‍‍director of external sales

I’ve been one of the top professional athletes in the world for the last 14 years and learned many lessons on how to win on the global stage. I leverage these experiences to be just as successful in the corporate world with my EOS teammates.”
Shannon’s profound understanding of sport, leadership, and innovative thinking make her uniquely qualified to optimize the EOS experience for professional athletes. She applies her breadth of experience in working with brands to attract them to the movement. Her extensive preparation for all she does, prioritization of celebrating teammates’ successes, and positive attitude elevate the EOS workspace.

One of the most accomplished U.S. track athletes of all time, Shannon’s longevity in her sport is inspiring. Her honors include 3x Olympian (she placed 4th in the 2016 Olympic Games), 2x World Bronze medalist, American record holder at three distances (1500m, 2 miles, 5000m), and ranked top 10 in the world for a decade. Shannon is the co-founder of Imagining More, a non-profit organization that promotes arts and athletics amongst young women. Most recently she was selected by the U.S. Department of State to serve as a Sport Envoy to Morocco on the topic of “Women’s Empowerment Through Sport.”

A Duke University alum, Shannon graduated magna cum laude with a B.A. in English, Theater, and Film Studies, and went on to receive her master’s in the Humanities, with an emphasis on Film Studies and Women’s Studies. Through the Athlete Career and Education program run by the U.S. Olympic and Paralympic Committee, Shannon earned a General Management Certificate at Dartmouth’s Tuck School of Business Next Step program.

Shannon lives with her husband Pablo and their daughter Sienna in her hometown of San Francisco. Always a champion for her fellow professional female athletes, she has been vocal about the power of moms in sport since giving birth to Sienna in 2018 and returning to internationally-competitive form. Shannon aims for a fourth straight Olympic Team in Tokyo 2021.

Cheryl Lala
director of Career Coaching and Training

“I have been in the sports industry as an athlete, trainer, and college coach for most of my career. Being a career coach allows me the opportunity to leverage these experiences to help professional athletes.”
A firm believer in equality, feminism, and underserved youth, Cheryl is a coach and mentor at heart. She joined EOS to help other athletes transition from elite competition to the workforce in a meaningful and authentic manner, and has a true passion for athlete activism and utilizing sports as a vehicle for social change. Cheryl listens and offers feedback compassionately in the career coaching and mentorship process, thinks constructively about the individual needs of athletes in transition, and follows up in an encouraging manner.

An expert facilitator of diversity and inclusion programs, Cheryl has a wealth of experience working in non-profit and social enterprise ventures. She is a thought leader in diversity and inclusion, and has put those skills to use through work in outreach and programs with Athlete Ally, and in COMPETE Youth, the non-profit she founded which mentors K-12 student-athletes in underserved communities. Cheryl was a men’s and women’s collegiate golf coach for years after her own graduation, and is currently a LPGA Class A Golf Instructor.

Cheryl excelled at golf as a youngster, earning a scholarship to UC Berkeley where she played for the Golden Bears. After graduating with a bachelor’s degree in American Studies, she golfed professionally on mini-tours. Upon retirement from sport, she earned a graduate certificate in exercise and sports psychology from John F. Kennedy University, which she used to help competitive athletes gain an edge in mental skills training. Cheryl then earned an M.S. in Sports Management from Columbia University and was selected as their 2015 Innovation Scholar in Sports Management.

Cheryl grew up in Northern California as a first-generation Indo-Fijian American. She continues to reside in the Golden State with her wife and two daughters, and their dogs Oreo and Cookie.

Lauren Gibbs
director of external sales

“I enjoy spending my time doing things that have the ability to change the world, to empower the people around me while continually looking for my next great challenge. Success is fun, but it is more fun with friends.”
Lauren joined EOS because she was tired of seeing accomplished professional female athletes undervalued and overlooked. Her passion is in helping every athlete uncover, nurture, and execute their unique superpower. Lauren’s gregarious participation in the sports landscape allows her to connect genuinely with athletes and highlight brand features that speak to their needs. Honest, energetic, intuitive, and thoughtful, she is a valuable teammate.

Olympic Silver medalist and World Champion in the sport of bobsled, Lauren is an accomplished public speaker who tells her compelling story about pivoting later in life at various corporate events. A successful career in corporate sales management preceded her Olympic journey. Her work in corporate sales before becoming an Olympian lends her a unique perspective in helping athletes grow professionally.

Lauren was the team captain of the volleyball team for Brown University, earning second team and academic All-Ivy honors in her time on the court. After earning a B.A. in Public and Private Sector Organizations, Business, and Entrepreneurship, she moved on to Pepperdine University, where she earned an Executive MBA from The George L. Graziadio School of Business and Management.

Lauren was born and raised in Los Angeles, California, where her first two athletic loves were soccer and figure skating. She dabbles in real estate development, and is an unapologetic human rights advocate.

Kara Winger
director of Athlete Services

“Sports have shaped my life and shown me the power of women. I am incredibly grateful for my global female friendship network, and the opportunity to give back to that is a dream.”
Kara’s role at EOS allows her to employ her wide range of skills, including attention to detail, ability to figure things out on the fly, an authentic voice and professional writing style, and creativity when new projects present themselves. She is adaptable, poised, and passionate about the global athlete community.

A 3x Olympic javelin thrower, Kara trains full-time and engages in related opportunities like public speaking, event appearances, brand ambassadorship, and resource development for fellow injury-prone athletes like her. The American record holder in her event, Kara is an 8x U.S. Champion, ranked top ten in the world three times in her career, and finished higher than any American woman in her event’s history at the 2019 World Championships in Doha, Qatar (fifth). On the periphery of her ongoing athletic career, she has dabbled in coaching, interior design, and data logging for the U.S. Olympic and Paralympic Committee (USOPC). 

Kara earned a B.S. in Nutrition, Fitness, and Health, and an Art and Design minor from Purdue University. She received an MBA with an Accounting concentration on full scholarship from the USOPC through DeVry University’s Keller Graduate School of Management. Inducted into the Purdue Athletic Hall of Fame in May 2018, she also served USA Track and Field in leadership roles within the Athletes Advisory Committee, most recently as Secretary and USOPC Representative, and sat on the USATF Board of Directors. 

Happily a homebody with husband Russ and yellow labrador Maddie, she enjoys living in Russ’s hometown of sunny Colorado Springs after growing up mainly in the Pacific Northwest. Kara is passionate about preserving wild spaces and protecting United States public lands. She is well-positioned to make a fourth straight Olympic Team in Tokyo 2021.

Sarah Coopersmith
business analyst

I always loved playing sports, but didn’t always have access. Working in a team of self-starters speaks to my upbringing and belief that all people should have equal opportunity-financial and otherwise-to participating in sports.”
Sarah is skilled in data analysis, design, and technology implementation. Attention to detail, workflow streamlining, and strong instincts enable her to spearhead big projects that benefit athletes and EOS alike. A supportive and thorough teammate, Sarah has a hand in the execution of every project in the company. 

Prior to working with EOS, Sarah was first an intern and then a development associate at the Guggenheim Museum, where she managed patron relationships, engaged with influential members, and bolstered corporate partnerships using research and technology in intentional ways. She most recently served as a data analyst for a comprehensive City University of New York study on student internships and job opportunities, and translated the results to a Career Services Mentoring System for the school. Sarah was formerly a marketing analyst for the Wealth Advisory Group.

At Brooklyn College (Macaulay Honors College at CUNY), Sarah joined the Swimming and Diving team on a whim after a lifetime of enjoying sports. She earned a B.S. in Financial Mathematics and the Doris Lipson Sassower Award. In the course of also achieving a B.A. in Art History, she enjoyed two different study abroad programs-one in China via Brooklyn College and the other at John Cabot University in Rome. 

A native New Yorker, Sarah now takes tennis lessons with her mom, enjoys running, bikes to the beach, and tries to hike as often as possible. When the weather gets colder, she is often found perusing museums and playing board games with her friends and family.

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